Your marketing team is now a group of specialists you can talk to — one for strategy, one for words, one for social, one for search — all coordinated by Violet so the right one picks up each job.
Most small businesses do marketing in the cracks of the day. You write a post between meetings. You rework the homepage line at night. You mean to plan the month and never quite get to it. The work isn't beyond you. There's just one of you, and marketing is at least four jobs.
So we built it as four jobs. Instead of one assistant trying to be good at everything, you get a team of specialists, each with a focus. You don't pick who does what. You tell Violet what you need, and she brings in the right one.
Here's who's on the team and what each of them is for.
Key Takeaways
Marcus is your marketing strategist. Before anyone writes a word, he works out what you're saying and why — your positioning, the way you describe what you do, the voice that should sound the same on the homepage and in an email.
So everything you publish pulls in the same direction. Tell Marcus you're launching a new service and you're not sure how to frame it. He'll work through who it's for, what problem it solves, and the handful of lines that make it land. Hand those lines to the rest of the team and the whole campaign sounds like one business instead of five.
Paige is your content strategist. She handles the work that takes real words: the blog post, the newsletter, the case study, the editorial calendar that decides what goes out and when.
So publishing stops being a thing you keep meaning to do. Ask Paige for a month of content and she'll map out the topics, draft the pieces, and lay out a calendar you can actually follow. Give her a rough idea at 9am and you'll have a draft to react to, not a blank page to dread.
Maven is your social media manager. She takes an idea and turns it into posts shaped for where they'll live — a caption that fits the platform, a pack of posts for the week, a short video script, ad copy, an image to go with it.
So the gap between "we should post about this" and an actual post closes. Tell Maven about a customer win and she'll write it up three ways for three places. Maven hands you the finished posts ready to publish; she doesn't post or schedule them for you, so you stay in control of what goes out and when.
Lincoln is your SEO specialist. He digs into what people actually type when they're looking for a business like yours, then shows you where your pages rank and where you're being passed over.
So you write for the words customers use, not the ones you assume. Ask Lincoln to look at a page you care about and he'll come back with the terms worth targeting, an honest read on how you stack up, and the specific changes most likely to move you up. No vague advice — a short list you can act on.
Do I have to choose which agent to use?
No. You tell Violet what you need and she routes the work to the right specialist. You can name one directly if you want, but you don't have to.
Will the social posts get published automatically?
No. Maven writes the posts, scripts, and ad copy and hands them to you ready to use. Posting and scheduling stay in your hands.
Can the team keep my brand voice consistent?
Yes. Marcus sets the positioning and voice, and the rest of the team writes from it, so your homepage, posts, and emails sound like one business.
What does the SEO work actually give me?
Lincoln shows you the search terms your customers use, how your pages currently rank, and a short list of concrete changes — based on real search data, not guesses.
Related Updates
Marketing was always more than one job. Now it's a team of specialists you can brief in plain words, with Violet making sure the right one picks up the work. Learn more in the Help Center
