Product updates and improvements
Invite another team to Appy.AI — when they make their first paid payment, you both get 40,000 credits. Find it under the new Refer & Earn menu item.
Create database tables that any of your agents can read from and write to, with permissions you manage in Settings > Permissions.
Agents can now look at an image and answer questions about it — handy for visual QA on generated creative or a screenshot you share.
Claude Haiku 5.5 is now available alongside Sonnet and Opus 5.5 — the fastest option in the Claude 5.5 line, for agents that need speed over depth.
Ask what's in a video from YouTube or a file you've uploaded, not just a shared Instagram, TikTok, or X post — Violet can watch it and tell you what's shown and said, including on-screen text.
You can now text Violet directly: connect your number once from the dashboard, then message her the way you'd message a colleague. She can text back results, reminders, and alerts on a schedule - not just answer in the moment. When she needs your okay or a choice from you, she sends a plain-text prompt ("Reply ALLOW 4821 to go ahead, or DENY 4821 to cancel" / "1. Weekly 2. Monthly - reply 1 or 2") and reads your reply back. Group texts, tapback reactions, and rich links are supported too.
Violet can now watch a shared Instagram, TikTok, or X video - picture and sound - and tell you what's in it, including on-screen text and captions copied verbatim. Forward her a reel and ask what it says.
Violet can now crop a horizontal video down to 9:16 (or other aspect ratios) with a moving focus point, so a clip can stay framed on a speaker as they move - useful for turning long-form video into Reels/TikTok/Shorts cuts.
Previously these required finishing the campaign by hand in Ads Manager - Violet can now do it all: write headlines/descriptions on video ad creatives, swap which creative a live ad uses, target specific placements (e.g., Feed vs. Stories/Reels), and target by job title.
Claude Sonnet 5.5 and Opus 5.5 are now available as model options.
Set one and a recurring schedule (e.g., a one-week audit) stops itself automatically when the window closes, with a heads-up before the last run.
The task list is now available in the desktop app, matching what's already on web.
