Use Cases / Sales

Your reps should be on calls. Not in spreadsheets.

A rep who spends the morning building a lead list and updating deal stages hasn't talked to a prospect yet. Piper builds the list. Alexander keeps the CRM honest. Scout has the competitive intel ready before the call. None of it touches your reps' calendar until the work is done.

Dollar coin icon$100 in free credits
Credit card iconNo card required.

Pre-built sales coworkers

Three specialists, one @mention

Pre-built sales coworkers that live in Slack and Teams.

Piper

Meet Piper

Business Dev

Writes ready-to-send outreach from as little as a company name — researching the prospect and picking the strongest angle before a word is written.

Prospecting
LinkedIn messages
Cold email writing
Follow-up emails
Outreach sequences
Breakup emails
Pre-meet comms
Re-engagement email
Alexander

Meet Alexander

Account Executive

Manages your pipeline so deals don't slip — qualifying prospects, drafting follow-ups, and keeping momentum through the full sales cycle.

He drafts every outreach and proposal for your review. He never auto-sends, and he never invents a number that isn't in your system.

Pipeline management
Deal qualification
Follow-up sequences
Closing support
Meeting prep
CRM updates
Proposal drafts
Renewal tracking
Scout

Meet Scout

Competitive Research

Digs into competitors, markets, and target accounts — so your reps walk into every conversation armed with the right intelligence.

He doesn't hand your reps a generic industry overview. He researches the specific competitor or account in front of you, every time you ask.

Competitor research
Battle cards
Feature matrices
Positioning briefs
Account intelligence
Industry briefings
News monitoring
ICP scoring

They hand off to each other

When a deal comes in against a named competitor, Violet can bring in Scout to build the battle card, Piper to sharpen the outreach that gets the meeting, and Alexander to qualify the opportunity and keep it moving through the pipeline.

Lead Generation

Build a qualified pipeline 24/7

Violet researches your ICP, builds targeted leads lists from the web and LinkedIn, enriches every contact, and dedupes against open deals — ready for outreach by morning. Piper, Alexander, and Scout are part of a dedicated AI agent for sales, built to own every stage of the pipeline.

  1. 1Describe your ideal customer in plain language
  2. 2Violet pulls and enriches every matching contact
  3. 3A deduplicated lead list in your CRM by morning
Works with
LinkedIn
Apollo
ZoomInfo
HubSpot
+ dozens more
Qualified Pipeline

Sales busywork, handled by AI.

Real sales work, handled end-to-end by a coworker that knows your playbook.

Lead Generation

Scrape targeted lead lists from anywhere.

Point a coworker at your ICP and it pulls matching companies and contacts from the web, LinkedIn, and your CRM — enriched with emails, roles, and firmographics.

  • Company + contact records
  • Verified emails, roles & seniority
  • Firmographics, deduped against your CRM
Targeted leads spreadsheet showing qualified contacts with fit scores

Outreach

Generate personalized outreach at scale.

Turn a single brief into hundreds of tailored emails and follow-ups, each grounded in the prospect's company, role, and recent activity.

  • Personalized first-touch email
  • Custom follow-up cadence
  • Reply detection that auto-pauses the thread
Personalized outreach email drafted by AI for a prospect

Enablement

Build a complete sales kit from a brief.

Describe the deal and get a branded deck, one-pager, and follow-up email — on brand and ready to send in minutes.

  • A branded pitch deck
  • A one-page leave-behind
  • A ready-to-send follow-up email
AI-generated branded pitch deck for Northwind Irrigation

Sales Integrations

Plugs into your entire sales stack

Your coworkers read and write across your CRM, inbox, dialer, and prospecting tools — plus 900+ more apps through native connectors.

HubSpot
Salesforce
Apollo
ZoomInfo
Gong
LinkedIn
Gmail
Outlook
Google Sheets
Excel
Calendly
DocuSign
OneDrive
900+More

What this replaces

An SDR spending most of the day on research and list-building instead of talking to prospects. A rep manually updating the CRM after every call — or more often, not updating it at all. A pipeline review where half the deals have stale notes because nobody had time to write them down.

Loved by hundreds of teams

These teams didn't want to build an automation platform — they wanted work done. Here's what they say after using Appy.

"I love the product. I can't not use it now... something like this needs to be part of my daily communication."

Harkeet Chadha
Harkeet Chadha
Co-Founder · Foundation Health

"Because it's embedded where I work, it feels conversational, like I'm interacting with my team"

Jay Kelley
Jay Kelley
President · BeckAg

"Appy is helping me go from AI chat, to AI co-creator to the next level of AI co-founder"

Lance Akiyama
Lance Akiyama
Founder · Stem-Inventions

Frequently asked questions

Just invite them to your Slack or Microsoft Teams workspace. Tag them in any thread with a task and they get to work — no dashboards, no new logins, and no onboarding sessions required.

Yes. Appy connects to HubSpot, Salesforce, Pipedrive, and dozens more. Your coworkers can read pipeline data, create contacts, log activities, and update deal stages without leaving the conversation. No workflow to build yourself — see how that compares to Gumloop.

Your data is encrypted in transit and at rest. Coworkers only access the data you explicitly connect, and you can revoke permissions at any time from your workspace settings.

Yes — Piper can research target accounts, pull contact data from LinkedIn and web sources, enrich records, and deliver a ready-to-import lead list directly in Slack.

No — it replaces the busywork that keeps your reps from selling. Research, list building, follow-up drafting, and CRM hygiene all happen automatically so your team can focus on conversations and closing.

Close mores sales with Appy.AI

Add an AI sales coworker today. One flat fee, no per-seat pricing.

Dollar coin icon$100 in free credits
Credit card iconNo card required.