Introducing: Release Notes
Turn Updates Into Engagement Opportunities
Your agent just got smarter. You added three new features. Fixed that annoying bug. Refined the responses based on customer feedback.
But if your customers don't know what changed, did it really improve?
The Silent Update Problem
Most software updates happen in darkness. Users log in, something feels different, they're confused, maybe annoyed. They assume it's broken, not better.
Your improvements become friction instead of features.
Release Notes flip that script. Every update becomes a conversation. Every improvement gets celebrated. Every change strengthens the relationship.
More Than a Changelog
This isn't a dry list of technical updates buried in settings. Release Notes appear front and center when customers return after you've published changes:
- Rich Markdown Formatting: Write real announcements, not bullet points. Use headers, bold text, lists, links. Make it feel like a personal letter from you to them.
- Automatic Timing: Notes appear at the perfect moment—when customers open the agent after an update. No spam, no missing it, just right-place-right-time communication.
- Integrated Preferences: Added new preference fields? They're presented immediately after the release notes. Customers understand why you're asking and provide the info you need before their next interaction.
The Psychology of Transparent Progress
When customers see your release notes:
- They know you're actively improving (not abandoned software)
- They feel included in the journey (not surprised by changes)
- They discover features they might have missed
- They understand you're listening to feedback
Every release note is proof their subscription funds active development.
The Compound Effect of Communication
Update 1: Customers see you're improving. Trust builds.
Update 2: They start looking forward to updates. Engagement rises.
Update 3: They share your release notes with others. Growth accelerates.Update 4: Updates become part of your product's value. Retention solidifies.
Your velocity becomes visible value.
Writing Release Notes That Work
- Lead with the most exciting change
- Explain the why, not just the what
- Thank customers for feedback that led to changes
- Preview what's coming next
- Keep it conversational and warm
Five Minutes, Infinite Goodwill
Writing release notes takes five minutes. The impact lasts forever:
- Finish your updates in Draft mode
- Click Preview to test everything
- Write your release notes
- Hit Publish with confidence
- Watch engagement metrics climb
Your customers feel heard. You feel connected. Your agent keeps improving.
Start Communicating Your Progress
Every update is a chance to strengthen relationships. Every release note is a marketing moment. Every change is proof of momentum.
Stop shipping in silence. Start celebrating progress with your customers.