Build Using Plain English

Write like you talk

Your expertise translates directly into agent behavior. No syntax errors, no debugging—just explain what you want in your own words and watch it work perfectly.

Capture nuance, context, and intent

Natural language captures the subtleties that code can't—tone, priorities, exceptions. Your agent understands not just what to do, but why and when.

Change your mind? Just rewrite it.

Update your agent's behavior by editing sentences, not untangling code. Test ideas, refine approaches, and perfect your solution in real-time.

Describe the what, we handle the how.

Think about your customers' success, not technical architecture. Your business logic stays clear and maintainable, written in language anyone can understand.

Choose Agent Capabilities

Select from our library of built-in capabilities or connect your favorite services. Mix and match tools, create custom skills, and integrate with existing platforms—all through simple toggles and descriptions, no API documentation needed.

Built-In Tools

Dozens of pre-built capabilities that just work. Web searching, document generation, browser automation, image creation, and much more. Each tool is battle-tested and ready to use—no configuration, no setup, just instant functionality for your agent.

Custom Skills

Break complex behaviors into simple modules. Create reusable skills that handle specific tasks—like analyzing documents or formatting reports. Each skill uses plain English instructions and can leverage its own tools, keeping your agent organized and maintainable.

Integrations

Connect to the platforms your customers already use. One-click authentication or simple API keys with 100s of providers. Your subscribers connect their own accounts securely—no API keys to manage, no OAuth flows for you to build.

Creator Platform

Make It Yours

Complete white-label customization in seconds. Your brand, your colors, your identity—no design skills needed. Pick your palette, upload your logo, choose your fonts, and watch your agent transform into a natural extension of your business.

Add User Preferences

Design the perfect onboarding experience for your subscribers. Create custom forms that capture exactly what you need—industry details, preferences, keywords, or trusted sources. Every field you add helps your agent deliver more relevant, personalized results from the first interaction. Required or optional, you decide what matters most.

configure triggers

Set your agent to work on autopilot. Define when and how your agent springs into action—manually by users, automatically on schedules, or triggered by incoming emails. Simple toggles and calendar controls let you orchestrate complex automation patterns. Your agent works around the clock, exactly when your customers need it.

Set Your Price

Start earning from day one with built-in monetization. Set your monthly rate, offer annual discounts, and provide free trials—all with a few simple inputs. Stripe handles payments, subscriptions, and renewals automatically. No merchant accounts to set up, no payment code to write. Just pick your price and start generating revenue.

Easily Structure Data

Easily create data structures that power each subscriber's agent

Build smart tables that define what information gets stored and tracked—just like Notion or Airtable. Click to add columns, choose familiar types like currency or dates, and create the blueprint for powerful data management. No SQL, no coding, just visual table design that turns your agent into a real business application.

Design databases like you'd build a spreadsheet

Define columns for customer names, order amounts, project dates—whatever your subscribers need to track. Pick from simple types everyone understands, and configure details with dropdown menus. You create the template, each subscriber gets their own private data.

Every customer gets their own private database.

The structure you design enables each subscriber's agent to remember their specific information—their clients, their projects, their data. Information persists between conversations, creating a personal knowledge base that grows with their business.

Define how subscribers interact with their own data

Set tables to work behind the scenes for agent-only access, or let subscribers view and manage their records. Enable editing for things like contact updates, or keep sensitive calculations read-only. You design the rules, they own their data.

Refine. Release. Repeat.

Everything subscribers need to manage their experience in one place—all through an intuitive self-service experience that reduces your support burden while keeping your customers happy.

Launch quickly and easily

Go live quickly. Hit publish and your agent is available at your custom sub-domain.

Keep track of versions

Never lose what works. Every change is saved. Preview new versions, test safely, and roll back anytime.

Preview Draft Changes

Test everything before going live. See exactly how your changes will work in a safe sandbox environment.

Create Release Notes

Keep subscribers engaged. Announce new features and improvements the next time they use your agent.

Start GEnerating Revenue

Watch your subscriber base expand, track your revenue growth, measure what's working, and set the stage for make data-driven decisions. This isn't just an agent platform, it's your path to building a scalable and thriving AI business.

Engage your Customers

Dive into individual customer conversations, understand how they're using your agent, collect feedback, and identify patterns across all users. Learn what prompts work, which features get used, and where customers need more help. Every interaction teaches you how to make your agent more valuable.

Create Incredible Agents Your Customers Will Love

Skeptical? Try it out, and see for yourself.

FAQ Section

Frequently Asked Questions

We've compiled the most important information to help you get the most out of your experience. Can't find what you're looking for? Contact us.

What technical knowledge do I need to build on Appy.AI?

None! Appy.AI is for the non-technical creator alongside those with advanced knowledge. Chat with our agent co-pilot and build with natural language. Even integrations to popular applications come ready out-of-the-box.

What kind of AI agents can I make?

The possibilities are wide. You can create business automations and AI assistants, anything that captures your expertise and a customer need. Appy.AI continues to add capabilities to power your agents, and will include the ability to create full software applications in the [not-to-distant] future.

What LLM models do you use?

Appy.AI brings you all the top models via API. We integrate the latest frontier models from OpenAI, Anthropic, Google, and others. Your agents can use those models as well as others built for speed or other unique purpose.

How do you protect my customers' data?

Appy.AI uses industry-standard security measures to protect your data from unauthorized use or disclosure. Our AI features use third-party models via API, and by default, these providers do not use API data to train their language models.

Can I take my agent with me?

Your agents are not portable outside of the Appy.AI platform. By building on Appy.AI's creator platform, you are choosing speed, ease, and cost effectiveness. Make it on Appy.AI, and trust we're bringing everything you need to one place!

Still have questions?

Have questions or need assistance? Our team is here to help!